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Fiber tiles promise to clean clothes better and reduce environmental impact of laundry.
March 9, 2024
By: TOM BRANNA
Editor
Procter & Gamble rolled out Tide Evo, a fiber-based form that P&G calls a new chapter in laundry care. It debuted at SXSW in Austin, TX this weekend. Tide Evo will be available in Colorado next month, before rolling out nationally. According to P&G, Tide Evo makes laundry day easier and reduces the environmental impact of fabric care. Tide Evo debuted at SXSW Austin. “Today marks a significant milestone for Tide, as we unveil Tide Evo at SXSW 2024, marking a new ph...
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